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Nytro MegaRAID Specialty Packaging
LSI Corporation
When the LSI Nytro MegaRAID accelerator card was launched, the company wanted to make a big splash and present the product as something distinctive; a high-end product on par with a high-performance sports car. Most of our products at the time were packaged and shipped in plain white boxes and standard product labels. For this product launch, I oversaw the design and production for a limited run of specialty packaging that would grab the attention of even the most discerning IT professional. From the distinctive shape (which was selected also to facilitate shipping as the boxes could be stacked in an interlocking fashion) to the metallic finish, locking panels and foil-stamping the Nytro packaging made a statement.
Art Direction and Design