Related Projects
RSA Conference 2020
Proofpoint
We wanted to make a big splash at the 2020 RSA Conference to launch our new “Protection starts with people 2.0” campaign. I worked closely with the brand agency who had developed the campaign creative and my team to create an open booth design that brought the new campaign creative to life in a huge way with animated versions of the campaign graphics cascading down a 16-foot video wall and a billboard-sized version of our main campaign visual facing the main event show floor.
We also applied branding to our external event activities including the location of our customer luncheon and meeting room space at a nearby hotel.
Scope:
• Booth creative direction, design and production
• Video production
• Brand design for all other event activities