For the SKO 2020 event, the Proofpoint Sales team took over both the Grand America and Little America Hotels in Salt Lake City, UT with over 1200 attendees from around the world. The creative team developed the event identity and visual system around the theme of “Next”.
The team developed a full creative strategy to brand both hotel properties and an offsite event space. Working closely with the in-house creative and event teams, graphic and video production vendors and a regional graphics production company, I managed all aspects of creative production for event videos, printed materials, signage, large format graphics and stage design.
Scope:
• Event identity development
• Event space branding
• Video production
• Digital signage design
• Presentation graphics
• Offsite event space branding
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Creative Director: Wesley Quock
Art Director/Designer: Irene Huang
Designers/Production: Katie Walneuski, Lisa Noonan, Lisa Winter, Natalie Kitamura
Video Production: Binit Shah and Warren Yu