Related Projects
Corporate Branding System
Avago Technologies
Following the acquisition of LSI, Avago Technologies became one of the world’s largest semiconductor companies. To bring the vast amount of corporate materials together under one look-and-feel, I led the in-house creative team in the development of new corporate brand design system.
I led the creative team in the development of brand training resources and graphic templates to be used for communications, events and collateral. The design system was implemented in advertising campaigns, product packaging, video, events and the redesign of the corporate website bringing a consistent look to all brand touch points.
Creative direction, art direction and design