Proofpoint is a leading cybersecurity company providing solutions that protects an organization’s biggest risks and greatest assets: their people. To support this messaging and to ensure visual design consistency, my team created a set of brand guidelines and an online brand resource providing detailed direction for logo usage, typography, photography and color usage. We also created a library of custom corporate icons and collateral templates. These resources have been used in training for both internal teams as well as external agencies and graphic vendors. My team has been instrumental in developing creative and monitoring work by outside teams to ensure brand integrity in integrated marketing campaigns, events, videos and the corporate website.
Creative direction, art direction and design
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